Contacts
European Union Trademark and Design Registration
Request filing
BrandR supports companies worldwide with EU trademark and design filings, from the first search to the final EUIPO decision.

BrandR supports companies worldwide with EU trademark and design filings, from the first search to the final EUIPO decision.

Request filing

Popular services

View more
Icon
Trademark registration in the EU
We prepare and file your EU trademark application, handle EUIPO communication and accompany you until registration.
Learn more
Icon
Registration of Industrial Design in the EU
We file EU design applications that meet EUIPO formal requirements and protect the look of your product.
Learn more
Icon
Opposition and Appeal before EUIPO.
Analysis of the case, drafting arguments and representing you in opposition and appeal proceedings at EUIPO.
Learn more
Icon
Response to EUIPO provisional refusal
We review EUIPO objections, build legal arguments and submit a response aimed at overcoming the refusal.
Learn more
Icon
IP contracts
Drafting licence agreements, assignments, coexistence agreements, NDAs and other IP-related contracts.
Learn more
Icon
IP Due Diligence
IP audit before investment, sale or market expansion, with a concise written report.
Learn more
Img
Industries we work with
Consumer & Retail
Fashion and Luxury Consumer goods Retail and e-commerce
Creative & Digital
Design and branding Music and entertainment Publishing and media PR, marketing and advertising Influencers and Bloggers
Healthcare & Education
Pharmaceuticals Medical services Fitness and wellness Educational services
Technology & Industrial
Agrochemicals Manufacturing Construction and engineering
Image
About BrandR
BrandR is an intellectual property practice operating through our Estonian company and focusing on trademark and design protection within the European Union.

We work with businesses that are entering the EU market or expanding their existing presence, helping them navigate EUIPO procedures with clear steps and predictable outcomes. Our clients come from different regions and industries, but all seek reliable support when securing their brand in the EU.

Our team combines legal expertise with practical in-house experience, which allows us to explain complex rules in simple terms and offer solutions that work in real business scenarios. We define the scope of work and timing at the start and keep clients informed throughout the process, making the protection of names, products and visual elements clear and straightforward.
Learn more about us
founder & managing partner
Anton Polikarpov
Anton has been working in intellectual property for more than 15 years and in the legal field for over 20 years.

His experience includes leading IP practices at established law firms and advising clients in regulated industries such as pharmaceuticals, agrochemicals, food and consumer goods. He works with trademarks, designs and broader brand protection matters in Europe and internationally.

Before founding BrandR, Anton also headed the intellectual property function at a major FMCG companies, gaining practical insight into how brands are built, managed and protected from the business side.

15+
years in intellectual
property

20+
years of legal experience

Anton Polikarpov
Our team
Anton Polikarpov Anton Polikarpov
Anton Polikarpov
Founder, Managing Partner
Anastasiia Shevchuk Anastasiia Shevchuk
Anastasiia Shevchuk
Senior associate
Zhuravlov Vladyslav Zhuravlov Vladyslav
Zhuravlov Vladyslav
Middle associate
Our principles
Icon
Clear budgeting
We agree on the scope of work in advance and provide transparent pricing for each project.
Icon
Efficiency
We respond to new requests within 5 hours with a preliminary analysis and suggested next steps.
Icon
Professionalism
Our team has both in-house and advisory experience, which helps us focus on practical, workable solutions.
Icon
International approach
We work with clients from many jurisdictions and follow EU and international standards in intellectual property.
Image
Latest articles
Read Blog
Protecting Your Brand: Trademark registration in the EU
23 February, 2026
Protecting Your Brand: Trademark registration in the EU
Insights

Strategic Foundation for Your European Expansion Scaling a business across European borders requires more than just logistical readiness; it demands a cohesive legal shield to prevent brand fragmentation. For entrepreneurs entering this diverse market, protecting your intellectual property is the cornerstone of a successful international expansion strategy. Determining how to protect my brand name in […]
Avoiding Common Rejections in the EUIPO Process
23 February, 2026
Avoiding Common Rejections in the EUIPO Process
Insights

Mitigating Risks in the EUIPO Trademark Process A trademark rejection at the European level is more than a minor administrative hurdle; it is a strategic failure that can drain your budget and stall your market entry for months. When an application is refused on absolute grounds, the filing fees are not refunded, and the time […]
Cost Efficiency in Trademark registration in the EU
23 February, 2026
Cost Efficiency in Trademark registration in the EU
Insights

Smart Budgeting for EU Trademark Protection Securing a brand across 27 member states simultaneously is one of the most capital-efficient moves a scaling business can make, yet many founders view the process as a opaque administrative expense. Effective trademark registration in the EU is not merely a legal checkbox; it is a strategic investment where […]
Contact us
We will find the best solution for your business

    Thank you for your request!
    We will contact you within 5 hours!
    Image
    This site uses cookies to improve your experience. By continuing, you agree to our Privacy Policy.

    Privacy settings

    When you visit websites, they may store or retrieve data in your browser. This storage is often required for basic website functionality. Storage may be used for marketing, analytics and site personalization purposes, such as storing your preferences. Privacy is important to us, so you can disable certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may affect the performance of the website.

    Manage settings


    Necessary

    Always active

    These cookies are necessary for the website to function and cannot be disabled in our systems. They are usually only set in response to actions you take that constitute a request for services, such as adjusting your privacy settings, logging in, or filling out forms. You can set your browser to block these cookies or notify you about them, but some parts of the site will not work. These cookies do not store any personal information.

    Marketing

    These elements are used to show you advertising that is more relevant to you and your interests. They can also be used to limit the number of ad views and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the permission of the site operator.

    Personalization

    These elements allow the website to remember your choices (such as your username, language or region you are in) and provide enhanced, more personalized features. For example, a website may provide you with local weather forecasts or traffic news by storing data about your current location.

    Analytics

    These elements help the website operator understand how their website works, how visitors interact with the site and whether there may be technical problems. This type of storage usually does not collect information that identifies the visitor.